Department of Public Relations and Publicity

Brief History

Faculty of communication, in accordance with Law No. 2809 dated 30 28/03/1983 additional 27505 published in the official gazette dated 26 February 2010 by the Council of ministers was established by the decision in the academic year 2016-2017 2010/103 just after the placement of our department began teaching its first students with training 40. In the 2019-2020 academic year, it had its first graduates. The total number of registered students in our department is 323 and there are 1 Professor, 2 Associate Professors, 2 Lecturers Dr.

Undergraduate Program General Information and Admission Requirements

Our department offers a four-year undergraduate education that includes basic and applied knowledge in the field of Public Relations and Advertising. For the undergraduate curriculum, approximately 60 students are accepted each year based on their Verbal scores in the YKS exam. In the first two years of the four-year education, common compulsory courses and the basic courses related to the department are compulsory, while in the 3rd and 4th years, the students are offered the opportunity to choose optional courses according to their interests.

Type of Undergraduate Program

A regular (formal) curriculum is being implemented in our department.

Undergraduate Program Language of Education

The language of education of our department is 100% Turkish.

Acceptance of Students

For student admission to the program, to be a high school or high school equivalent vocational school graduate; Having the right to enroll in the units of the University in the relevant academic year as a result of the diploma equivalence of graduates of foreign high schools approved by the Ministry of National Education, the exams conducted by OSYM or the placement of students to be taken from abroad within the scope of the principles determined by the Senate, It is obligatory to have the valid points and conditions determined by the relevant boards, to have the right to final registration as a result of the evaluation, and to fulfill the obligations, if any, regarding the student contribution or tuition fee.

Program Achievements and Outcomes

In the Department of Public Relations and Publicity, it is aimed that students will be trained as professionals who can respond to the needs of the age in areas such as public relations, promotion, advertising, traditional and digital marketing, media planning, brand management by making use of related disciplines, especially communication. Within the framework of this purpose, the outputs of the Program are as follows.

Knowledge Level

• Being able to carry out communication campaigns with the awareness of individual and corporate social responsibility, preparing sponsorship projects, creating and implementing advertising campaigns, analyzing advertisements, producing for traditional media and new media environments, being able to engage in political activities with knowledge in the field of political communication and diplomacy, etc. To be able to carry out all kinds of communication works in the field of public relations.
• Having the ability to express theoretical and practical knowledge in the field of Public Relations and Publicity.
• To be able to carry out studies in accordance with the laws, regulations and legislation, together with the ethical codes related to the field of Public Relations and Publicity.

Skill Level

• To be able to use the methods, tools and technologies related to the field of Public Relations and Publicity competently.
• To be able to comprehend the basic concepts of the discipline of public relations and other related disciplines and to establish their connections with the discipline of public relations.

Ability to Work Independently and Take Responsibility

• To be able to comprehend qualitative and quantitative researches used in communication researches and their features and to have the ability to conduct research.
• Having the ability to rearrange the knowledge in other disciplines in the field of social sciences in a form that can be used in their own field when necessary.

Learning Competence

Communication and Social Competence

• To have the ability to empathize, to make presentations in front of the community, to contribute to the studies by taking part in teamwork and to contribute to the solution of the problems encountered.

Domain-Specific Competence

• Having the ability to monitor and develop oneself by closely following current developments, changes and technology in the field of Public Relations and Publicity with the awareness of lifelong learning.
• To be able to offer professional opinions and solutions by following national and international cultural and contemporary approaches, problems and events.

Program Outcomes

1. Comprehend the basic concepts of the discipline of public relations and related disciplines and establish their connections with the discipline of public relations.
2. It can carry out studies in accordance with the laws, regulations and legislation together with ethical codes regarding the field of Public Relations and Publicity.
3. Have the ability to express theoretical and practical knowledge in the field of Public Relations and Publicity.
4. Dominates the ability to rearrange the information in other disciplines in the field of social sciences in a form that can be used in their field when necessary.
5. Being aware of individual and corporate social responsibility, it can carry out communication campaigns and prepare sponsorship projects.
6. Can create and implement advertisement campaigns and analyze ads.
7. Gains knowledge of reputation and perception management and ensures that the reputation of an institution is formed in a positive way.
8. Can plan proactive public relations activities required for crisis management and apply them in times of crisis.
9. Follow the developments in communication technologies closely and apply this to professional practice.
10. Will be able to produce content for traditional and new media environments.
11. Can be involved in political activities with knowledge in the field of political communication and diplomacy.
12. By closely following the discussions on public issues, it can contribute to the formation of a public opinion regarding the issue when necessary.
13. Developing strategies for all kinds of communication activities in the field of public relations.
14. Creates and conducts a successful public relations campaign by mastering the research, planning, implementation and evaluation stages.
15. To be able to comprehend qualitative and quantitative researches used in communication research and their characteristics, and have the ability to conduct research.
16. Follows national and international cultural and contemporary approaches, problems and events and can offer professional views and solutions.
17. Be sensitive to all kinds of discriminatory approaches and practices in the communication process.
18. Besides having the ability to empathize, making presentations in front of the community, contributing to the work by participating in teamwork, they can contribute to the solution of problems encountered.
19. Can use methods, tools and technologies related to Public Relations and Publicity competently.
20. Have the ability to monitor and improve oneself by closely following current developments, changes and technology in the field of Public Relations and Publicity with the awareness of lifelong learning.

Academic Staff

• Department of Interpersonal Communication
• Prof. Dr. Ahmet TARCAN
• Lecturer Dr. Hasan ALTİNCİK
• Lecturer Dr. Yilmaz ALIŞKA
• Department of Advertising and Publicity
• Assoc. Prof. Dr. Aslı AYDEMİR
• Assoc. Prof. Dr. İbrahim Halil YAŞAR